Betway Premiership Unveils Dial Up S’bonise & Win to further amplify Fan Experience

The Premier Soccer League (PSL) and proud sponsors of the Betway Premiership, Betway are thrilled to announce the official launch of the Betway Premiership S’bonise & Win Dial Up matches — an exciting evolution to the popular S’bonise & Win campaign designed to elevate the match day experience and reward fans.

Building on Betway’s S’bonise & Win’s nationwide success, Betway will increase winnings across all S’bonise & Win Dial Up matches, with fans now standing in line to win up to R50 000 should they be active Betway account holders. Dial Up matches will be selected home matches identified as part of the S’bonise & Win campaign, offering fans the opportunity to win bigger.

Non-Betway account holders will stand a chance to win R25 000 for showing up in eye-catching match day regalia, while active Betway account holders will have their winnings automatically doubled.

 Each of the 16 Betway Premiership clubs will host one Dial Up match, ensuring that fans across South Africa can share in the excitement and celebration.

The much-anticipated KZN Derby between AmaZulu FC and Durban City FC on Saturday, 18 October marks the official kick off of the S’bonise & Win Dial Up matches, the first of several scheduled throughout the season.

“At Betway, our goal has always been to bring fans closer to the game they love. The Betway S’bonise & Win Dial Up campaign is a celebration of South African football culture and an opportunity to give back to the fans who make every match day so special. We’re also increasing the amount that fans can win and if you’re a Betway account holder, that amount is doubled, another reason to come down to the stadium and support your favourite team”, said Betway Head of Marketing, Mark Rowles.

 As part of its Dial Up activations throughout the 2025/26 season, the Betway Squad will travel to each of the home for selected Betway Premiership Fixtures.

The Betway S’bonise & Win Dial Up Fixtures promise to redefine the fan experience connecting fans to their clubs while creating unforgettable moments both on and off the pitch.

The Betway Premiership S’bonise & Win fixtures will continue throughout the season and will run parallel to the newly introduced S’bonise & Win Dial Up fixtures, ensuring that fans across the country continue being rewarded by Betway.

 For more information, visit www.betway.co.za
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